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Our Mission
I’d Rather Be Dancing is more than a brand—it’s the realization of a lifelong dream: to make dancing not only a sustainable profession but also an accessible and rewarding one for everyone involved. Growing up immersed in the world of dance, I saw firsthand the artistry, dedication, and tireless effort dancers pour into their craft. Too often, their passion goes unrewarded, with dancers facing barriers like the high costs of training and unfair compensation. This brand is my solution: a way to directly support the dance community while creating a future where artistry and fair pay go hand in hand.
At the heart of I’d Rather Be Dancing is the ‘Keep Dancing Fund’, a resource dedicated to making an impact in two key areas:
Supporting Aspiring Dancers:
A portion of every purchase directly funds the Anna Martinez Dance Scholarship, established in honor of the late renowned choreographer Anna Martinez. Since its inception in January 2023, the scholarship has awarded $50,000 to 25 young dancers across the country.
Paying Fair Wages to Small Dance Companies:
The Keep Dancing Fund ensures that small dance companies across the country can pay their dancers and choreographers fair salaries. To date, the fund has supported several noteworthy companies. By alleviating financial pressure, we aim to foster creativity and innovation within the dance community.